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Delivering personalized consumer experiences is no longer a “nice to have” in today’s highly competitive marketplace—it’s an expectation. Customers appreciate it when businesses acknowledge and show that they understand them. It gives brands a method to contextualize the services, experiences, and messages they present based on the particular persona of each visitor. You may have […]

The driving force of competition is well known in today’s business world. If you browse in your mailbox, you’ll likely see several promotions competing to be noticed. Getting seen in an inbox is becoming increasingly difficult in the age of information overload and a shorter attention span. Maintaining a sustained level of interaction with your

Information is the primary use of business SMS messaging. Text messages are irresistible, we can’t help but open them. SMS marketing is a great way to galvanize your brand’s biggest, most loyal customers. Just like other platforms, you can select to send to an individual or in bulk. Customers don’t always want to get texts

Ah! It’s the start of the festive season. It’s that mystical time of year again, when retailers all over the world begin to have visions of sales revenue records being broken. Despite the dynamic nature of the commercial world, it is still possible to identify and anticipate trends particularly among certain demographics like millennials. Here

One of the best ways to communicate with your customers is through Email. You can use it to nurture leads, build brand awareness, and increase product sales. Email outreach is now not just possible on desktop computers but also on mobile apps. In addition to sending out promotional Emails to customers, you should raise awareness

In the betwixt and between of 2022, we thought it would be a wise idea to take a deeper look at some global marketing trends. Trends influence the marketing sector and effective marketing trends strategies give businesses an advantage over their competitors and help better in customer understanding.Considering that the entire purpose of our platform

What could be better than engaging with customers where they are? Reaching them at the appropriate time and place. You won’t find anything more successful for developing strong relationships with customers than this. That’s the benefit of email automation. Email automation enables you to send out tailored messages at predetermined times to the right audience.

What is usually considered as the most significant factor in long-term business success? Its acquisition and retention. Acquisition is good. But retention is better. Post-purchase campaigns are one of the simplest and most effective retention strategies.It’s a series of transactional Email communications that begin when someone buys anything from your eCommerce platform. If done well,

Do you recall the term “customer satisfaction”? As people’s expectations rise in the advancing digital era, mere customer satisfaction is no longer good enough. Companies must provide a great experience across every platform, at every step of the buying process, in addition to a strong brand. The words you write and the content you create