Right now, email newsletters and promotional emails are some of the most popular types of emails to send. TechCrunch just did an article about the current obsession with email newsletters and a customer’s willingness to open and read them.
Four Ways You Should Use Email, But Probably Aren’t Read More »
You’re eager to get your newest addition in front of your customers, but simply sending out a desperate “Buy this!” message is hardly best practices. Instead, take a cue from some of these companies that successfully promoted a product launch in a unique way.
How to Use Email Marketing to Support a Product Launch Read More »
How do you sell your products through email? Email marketing is a powerful tool, with an estimated 5.2 million active emails across the world by 2018, according to a report from Radicati. That’s a lot of potential customers.
Improve Your Promotional Emails To Land A Sale Read More »
These days, customers expect simple, easy ways to learn about your brand or product. To meet expectations, you need to reach your customers on a variety of platforms. A website alone won’t do it; you need to engage customers through multi-channel marketing.
How To Integrate Email Marketing With Your Blog And Social Media? Read More »
Every small business wants to grow and maintain its contact list, but what do you do about contacts that don’t seem interested in your emails anymore? When contacts go from clicking through your emails to ignoring them, it’s time to wake up these dormant contacts through re-engagement emails. A re-engagement email campaign is designed to
4 Emails You Can Use to Re-Engagement Inactive Contacts Read More »
Are you looking for an easier way to manage email marketing? Consider using automation. Companies using marketing automation see 53% higher conversion rates and annual revenue growth of 3.1% higher than non-users, according to a report from Aberdeen Group.
Automation – A Step Ahead To Effective Email Marketing Read More »
It takes a savvy digital marketer to navigate the changes that have occurred in email marketing in recent years. While some critics claim that email is dead, statistics show a much different picture.
Build Successful Email Campaigns In The Advanced World Read More »
Consumers want email. Research shows 72% of consumers prefer email to any other communication channel. But, just because consumers prefer it, doesn’t mean they’ll open your emails or click on the links inside. To get that reaction, you have to wow subscribers.
10 Tips to Wow Your Email Subscribers Read More »
As an email marketer, you have two immediate goals to turn subscribers into customers. First, your email has to land in an inbox – not the spam folder. Second, subscribers have to open your email.
15 Tips to Improve Email Delivery and Open Rates Read More »
The safety of email is a hot topic right now. Recent headlines have shown how cyber criminals can hack email or send scams to unknowing victims. Because of these growing problems, there’s more focus on the safety and validity of emails.
Email Authentication: One Year After Google Tightens Security Read More »
