Lisa Furgison – Page 2

How an Airline Used Personalization to Boost Engagement

Leave a Comment / Email Automation / Lisa Furgison

Are you personalizing your emails? Statistics show personalized emails deliver six times higher transaction rates, according to Experian. And, yet, many businesses are hesitant to implement personalization strategies that go beyond adding a first name to the subject line. Today’s customers expect tailored content that’s unique to their interests. Customers are setting the bar high, […]

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A/B Testing Tips For Your Next Email Campaign

Uncategorized / Lisa Furgison

You’ve created the perfect email, and now you’re ready to send it to your customers. You’ve checked the message, made sure the links work and proofread it several times. While many people hit the send button at this point, there is one more step you should do first: A/B testing.

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Email personalization examples you can’t help but love

Leave a Comment / Email Automation, Email Marketing Tips / Lisa Furgison

Personalizing promotional emails is a necessity in today’s marketing efforts. Being polite, courteous and getting to know your customer helps build trust and buying power. We’ll talk about the power of personalization, and give you some examples from real companies that you’ll love.

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Enhance Your Email Marketing Strategies

Email Strategy / Lisa Furgison

Email marketing strategy is undoubtedly one of the areas in which you should constantly strive to improve and learn new skills.Businesses can get stuck in an email rut, sending emails with the same look and message over and over. However, this is your year. It’s time to enhance your email marketing strategies.

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Email Marketing Trends to Help You Dominate in 2017

Leave a Comment / Email Analytics / Lisa Furgison

Ready to ring in the New Year? This year promises to be a strong one for email marketing. Recent research shows the return on investment for email is high. For every $1 spent, businesses make $40 in return.

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Email Marketing Strategies For Finance Sector

Leave a Comment / Email Strategy / Lisa Furgison

For businesses working in the finance world, email marketing has become a go-to marketing tool. With the right strategies in place, the financial sector can use email to attract and maintain a solid customer base.

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Email Habits That Are Alienating Your Customers

Leave a Comment / Email Marketing Tips, Email Strategy / Lisa Furgison

Email is one of the cheapest and most effective ways to reach your customers, but some marketing mistakes or lackluster efforts are enough to derail a campaign. To stay out of the spam box, increase your opens, boost your click-throughs and limit your unsubscribes, correct any of these bad email habits immediately.

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Video email marketing is here: Pros and Cons

Leave a Comment / Email Content, Email Marketing Tips / Lisa Furgison

Video email marketing is here! Are you thinking about adding a video to your next email campaign? If so, you’re not alone. A recent survey shows almost 60 percent of businesses are using videos in their emails. Whether you’re new to the video front or have experience, let’s take a quick glance at what this new

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The Benefits of Cart Abandonment Emails

Leave a Comment / Email Automation / Lisa Furgison

Cart abandonment emails can help you bring customers back and secure a sale. According to a SaleCycle marketing report, 74 percent of customers abandon their online shopping carts. By sending a reminder, customers are more likely to return to your site to finish their purchase. That’s just one of the benefits. To help businesses understand these

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Email at the Heart of Cross Channel Marketing

Email Marketing Tools / Lisa Furgison

From iPads to smartphones, the consumer experience has gone digital. Businesses that want to reach these consumers must follow suit, and market to customers through a variety of devices and platforms. To do so successfully, many businesses have adopted a cross channel marketing strategy. Curious about this strategy? We’ll explain what cross channel marketing is,

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Author name: Lisa Furgison