While the act of sending an email is fairly simple, there are some complicated rules that govern email marketing. Depending on where your subscribers are, there are certain rules you have to follow, particularly when it comes to opt in requirements.
Mastering International Opt In Requirements for Email Read More »
Gmail is one of the most popular email services, with 900 million users worldwide. While the company is a digital staple, the company realizes it still has competitors in Hotmail, Yahoo and Outlook. Rather than alienate those possible users, Google has introduced an app that allows non-Gmail users to check their emails.
What Businesses Should Know About Google’s Gmailify Read More »
Are you considering text message marketing for your business? If so, you probably have some questions about it. To help you research the topic, here are ten frequently asked questions about text message marketing, also known as SMS or short message service marketing, to get you started:
Frequently Asked Questions About Text Message Marketing Read More »
When it comes to marketing, complementary channels are almost always going to increase your results, because where one mode of communication falls short, the other picks up the slack. With the integration of Email and SMS marketing, the results can be spelled out in these four striking benefits for your marketing campaigns.
Email and SMS Integration : A Marketing Benediction Read More »
Text message marketing is generating a lot of buzz. Considering the explosion of smartphone use in the past few years, and the prevalence of text messaging, it’s not surprising that it has become the go-to marketing method for the recent years.
20 Statistics Every Business Should Know About Text Message Marketing Read More »
A growing number of businesses are adding text messaging to their arsenal of marketing tools. Why? There are a lot of reasons, but perhaps the most compelling is the average open and conversion rates of text messages. What kind of rates are we talking about?
The Anatomy of an Effective Promotional Text Message Read More »
How are your writing skills? To create and send effective emails, you need some decent writing chops. You want to deliver an on-point message that engages subscribers and compels them to act. No matter what your skill level, we have some simple tips that can help you craft killer emails with precision writing.
Writing Tips to make your emails effective Read More »
Email marketing has the potential to increase your brand awareness, build relationships with customers and add to your bottom line. However, creating and sending effective emails takes a little practice. Whether you’re new to email marketing, or a veteran with years of experience under your belt, everyone can use a little help. There are hundreds
Great Email Marketing Resources to Bookmark Read More »
When new contacts sign up for your email list, it’s important to welcome them to the family. By sending a welcome email, you start a relationship that can have long-term benefits. Seventy-four percent of subscribers expect a welcome email. You don’t want to let them down, do you?
Great Examples of Welcome Emails Read More »
You’ve cultivated your email list, prepared the content and you’re ready to hit the ‘send’ button for your email campaign. You anticipate it will land in your customer’s inbox, but how can you make sure it won’t end up in their spam folder?
4 Ways to Avoid the Spam Filter Read More »
