Author name: Pooja Joshi

10 Common Mistakes To Avoid In Email Marketing

In the quest to increase sales and traffic to the website or simply generate awareness of product/service, companies are implementing Email marketing. Email marketing is one of the simplest and most effective forms of one-to-one communication. To get the most from your email campaigns, here’s a list of things that you should avoid in Email

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Email Marketing To Millennials: Tips For Better Results

The most challenging section of the society to target using emails is millennials. They are tech-savvy and know what they want. Many marketers are struggling to connect with millennials in a meaningful way keeping both revenue and growth in mind. According to research, 44% of millennials reach for their phones to check email as soon

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How to Use Email Marketing to Build Brand Awareness

Emails have always been a marketer’s go-to tool. It is an effective channel for building your brand image and keep customers engaged. 82% of marketers consider email as the most effective channel to market content and improve lead nurturing and conversion rates. Planning an effective email marketing strategy plays an important role in creating awareness

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Top 10 Email Marketing Tips For Financial Services

Connecting with customers and assisting them in their journey with your business becomes easier with emails. Planning an email marketing strategy for financial services is a tough task as these emails are a lot more professional than the e-commerce emails. Financial services across the globe are implementing new ideas and strategies for winning more customers.

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Strategic Ways To Improve Your Email Marketing Click-Through Rates

Email marketing is one of the most dynamic fields, where new methodologies or strategies are being implemented every day. But one factor remains constant- building and maintaining customer relationships. One of the most important factors on which the success of your email campaign depends is your email click-through rate. Through this parameter, you know whether

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Marketing Automation Terms Every Marketer Should Be Aware Of

Marketing automation helps you to grow your business. Using marketing automation, you can send the right information to the right person at the right time. With so much competition in the marketplace, it is important that your marketing strategy leaves an impact on the mind of customers, building relationship and brand trust among them. According

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