Author name: Rashmi Malapur

10 Most Frequently Asked Questions About Email Marketing

When marketers(clients) connect with us they have many concerns and queries about email marketing. They are still contemplating about using email as a marketing tool to expand their business and create a brand presence. So, we thought of sharing some FAQs making it easier for our prospects and customers to decide and choose email marketing

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Best Ideas To Create Effective Re-engagement Email Campaigns

You’ve done everything to build a list of subscribers/ customers, but still, some customers choose not to engage with your brand. They are passive and don’t respond. In fact, 22.5% of your email database decays every year. There are various reasons why some customers choose not to engage; either they’ve changed jobs, abandoned the email

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The Ultimate Guide To Create Effective Follow-Up Email Series

Email campaigns don’t last till just one single email. No marketer stops at sending only one email. The first mail is followed up by a few emails and this is an attempt not to just get noticed but, to generate the response defined as the per the email strategy. But, isn’t the failure to get

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Best Practices For Creating Automated Email Workflows

Reaching out to customers at the right time so that they are led to a purchase is the ultimate marketing goal. You observe that customers are engaging with your brand but, aren’t making a purchase. The best way to direct them to make a purchase is by connecting with them at each touchpoint and encouraging

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Why You Shouldn’t Be Sending Emails To Every Email-id You Collect

Email marketing is getting increasingly competitive and the unending desire to reach more customers drives email marketers to continuously be on the lookout for expanding their mailing list. But, their focus should be on sending targeted emails that make sense to customers, so that maximum customers are led towards a purchase after some successful email

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Email Marketing Challenges Faced By Every Modern Marketer

“Why should I invest in email marketing, it just didn’t work for me. ROI was too low and responses were negligible.” This is how irate marketers react. What did they get wrong about email marketing? Don’t worry, we have got some modern email marketing challenges covered for you! So, you think email marketing genuinely doesn’t

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