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How to use Google Analytics to measure your Email Marketing Campaign

Email Analytics, Email Marketing Basics /

Google Analytics offers a set of easy-to-use and highly effective tools which can dramatically improve the performance measurement of an email campaign. To start with, email marketers need to define a goal of tracking their campaigns. In addition to knowing the amount of leads and conversions generated from a single email marketing campaign, tracking with […]

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5 Best Practices for Planning and Executing an Email Marketing Campaign –Article review

Leave a Comment / Email Analytics, Email Content, Email Marketing Basics, Responsive Email /

Email marketing is the flavour of the season and every company, small or large, is beginning to appreciate the importance of setting up a customized email marketing campaign. CMS wire recently came out with an illuminating article (How to Plan an Email Marketing Launch by Pierre DeBois @ZimanaAnalytics) on five dynamic best practices for planning

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Email automation and making email intelligent

Leave a Comment / Email Automation /

The ever-present buzz about marketing automation is insatiable. Marketers recognize the humongous saving potential and boosting of revenue streams which is inherent to automation of various marketing functions. And email automation, being a prominent subset of marketing automation contributes heavily to it. It’s not only a time saving option for today’s marketers, it is undoubtedly

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20 Point Email Checklist (Infographics)

Email Content, Email Marketing Basics, Email Subject Lines /

Only 8% of companies and agencies have an email marketing team. Email marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. (Mark the Marketer)As the scope of email marketing grows, the benefits of having a dedicated email marketing expert should not be underrated. Juvlon has created a 20

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5 things to avoid in E-mail marketing

Leave a Comment / Email Content, Email Strategy, Email Subject Lines /

E-mail is one of the strongest marketing tools to increase sales and generate awareness. With the boom in technology, e-mail marketing is every marketer’s favorite. E-mail marketing allows you to engage with the consumer on a one-to-one level, moving the conversation about business to a more personal environment – ‘the in-box.’ However, the biggest challenge

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