Author name: Rohit Varude

Why You Should Not Send Emails From A “No-Reply” Email Address

Ever received an email with a no-reply email address? We all do. So how does it feel to receive an email from this address to which you cannot reply? Well, these email addresses look very unwelcoming. Hence chances are that they are mostly unsubscribed or sent to trash without opening them. Sending an email from

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How To Use Interactivity In Emails To Boost Engagement

Interactivity is taking emails to a whole new level. Why do we need interactive emails? According to the research by US consumer device report, customers decide whether your emails are attention-worthy or not in just 0 to 3 seconds. This is a very short period of time to attract a customer and engage them in

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How To Create Right Impression Using Right Fonts And Colors For Emails

In any marketing communication whether it is a logo, website, business card or other promotional material, the first thing everyone notices is colors and fonts. It is a challenge for every email marketer to create email designs which can communicate brand personality in a strong way.

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Types Of Emails That You Should Send For Customer Retention

The first rule of any business is to retain customers and build a loyal relationship with them and thereby avoid customer acquisition costs. Customer retention is an art in which few businesses are successful. Sending only those emails to customers which they read and take the desired action is very difficult.

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What We Learned From The Best Performing Emails In 2017!

The year of 2018 is an eventful time for innovation in Marketing. All across the globe, brands – small and large, are experimenting on different marketing strategies to win over their customers. With a lot of competition, especially among small businesses looking to expand through marketing, Email has been the front-runner!

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