With so many brands wooing customers and drawing their attention, it’s tough to make a mark. In a monopolistic market, there is a close competition and products/services are differentiated on the basis of distinct packaging and promotional techniques.
Email Personalization Challenges Read More »
B2B email automation elevates your sales pipeline by up to 10%, says a report by Forrester. Only a handful of B2B marketers are using email automation in their marketing campaigns. Sending out periodic mass emails is not effective when your customers may or may not be qualified for the intent of the email you send.
Automated Emails You Should Be Sending Read More »
When I say that Email Marketing is by far the most effective tool to get more returns on your investment, I am not exaggerating. Check this out – 72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly,
Using Data to Define the “Who, What, When” of your Email Marketing Read More »
Branding is about telling the customer who you are and giving them a reason to create a lasting relationship; a bond that drives the customer to relate and stay loyal. In the virtual world confirmation emails are similar to a receipt and much more. They lead to customer engagement and are a vital tool for
How to use Confirmation Emails to increase customer engagement Read More »
As a business owner, you might have to build your email list for a long time. But how many leads do you manage to add to customer list? Well, it is a tough one right? In order to convert your leads into customers, you need to nurture your leads so they stay connected, build their
Step By Step Guide To Nurture Leads With Autoresponder Email Series Read More »
The Purchase (Sales) Funnel was discovered in 1898, E. St. Elmo Lewis. He developed a model that mapped a theoretical customer journey from the moment a brand or product attracted customer’s attention to the point of action or purchase. “What differentiates sellers today is their ability to bring fresh ideas.” -Jill Konrath In this blog,
Let Email Automation Be Your Friend In Sales Funnel Journey Read More »
As with any other marketing tactic, you can always optimize your email campaigns for better ROI. After all, once you know how to plan your email campaigns, create nice emails, and track your campaign’s performance, you’re through with the basics. What you need to now do is try some of the more advanced email marketing
3 Advanced Email Marketing Tactics For Your Next Campaign Read More »
Marketing automation helps you to grow your business. Using marketing automation, you can send the right information to the right person at the right time. With so much competition in the marketplace, it is important that your marketing strategy leaves an impact on the mind of customers, building relationship and brand trust among them. According
Marketing Automation Terms Every Marketer Should Be Aware Of Read More »
Email campaigns don’t last till just one single email. No marketer stops at sending only one email. The first mail is followed up by a few emails and this is an attempt not to just get noticed but, to generate the response defined as the per the email strategy. But, isn’t the failure to get
The Ultimate Guide To Create Effective Follow-Up Email Series Read More »
Reaching out to customers at the right time so that they are led to a purchase is the ultimate marketing goal. You observe that customers are engaging with your brand but, aren’t making a purchase. The best way to direct them to make a purchase is by connecting with them at each touchpoint and encouraging
Best Practices For Creating Automated Email Workflows Read More »
