According to marketers, email has a median ROI of 122% – over 4x higher than other marketing channels like social media, direct mail, and paid search. Also, 89% marketers say that email is their primary channel for lead generation.
Email Marketing Trends To Follow In 2018 Read More »
Email Marketing has been a marketer’s go-to tool to engage potential and existing customers, one-on-one. But did you know that customers no longer look forward to your emails?
The Future Of Email Marketing – AI Read More »
Email marketing is about observing and delving into customer responses to further customize your emails, according to the expectations of the customers. Email automation extends this benefit to marketers thus, is getting popular. Research proves that 74% of online consumers are totally dissatisfied and frustrated by irrelevant messages that aren’t of any interest to them.
4 Reasons To Update Email Marketing With Automation Read More »
Are you looking for an easier way to manage email marketing? Consider using automation. Companies using marketing automation see 53% higher conversion rates and annual revenue growth of 3.1% higher than non-users, according to a report from Aberdeen Group.
Automation – A Step Ahead To Effective Email Marketing Read More »
In today’s world of intense competition, any unique information that you get about customers is like hitting gold. The more you know about your customers, the better you connect with them. Qualitative data about your customers leads to more targeted campaigns and the possibility of sales conversion is high. Marketing automation leads to better targeted
The 5 Reasons Of Marketing Automation Success Read More »
In the last post on Transactional Emails, we looked at the BASICS of Transactional Emails, how they look, how to create them and how to make the simplest emails, awesome.
Transactional Emails That Delight Customers of Services Industry Read More »
Are you personalizing your emails? Statistics show personalized emails deliver six times higher transaction rates, according to Experian. And, yet, many businesses are hesitant to implement personalization strategies that go beyond adding a first name to the subject line. Today’s customers expect tailored content that’s unique to their interests. Customers are setting the bar high,
How an Airline Used Personalization to Boost Engagement Read More »
Personalizing promotional emails is a necessity in today’s marketing efforts. Being polite, courteous and getting to know your customer helps build trust and buying power. We’ll talk about the power of personalization, and give you some examples from real companies that you’ll love.
Email personalization examples you can’t help but love Read More »
Email automation is all about informing people at the right moment, when they are ready to act. Email automation helps you to create more relevant content, which does pay off! There has been a lot of performance data to support the importance of marketing automation softwares. With benefits like proper email list segmentation almost doubling
Boost Your ROI With Email Automation Read More »
Email-marketing is the backbone of your digital communication strategy. They give a personal edge to your brand engagement with your customers, while other marketing channels fail to do so. Customers are demanding, choosy, and frankly, why shouldn’t they be? We are customers too. The batch style email blasts that drop into our mailboxes every week,
Get Started With Customer Journeys Read More »
