You have tried several ways to reach out to your potential business leads, and they have successfully subscribed to your brand. Now what? You know how important first impression can be. So, sending a welcome email is that next crucial step for you. Welcome emails are most commonly triggered by someone subscribing on your website, […]
Welcome Emails Can Work Wonders In Your Marketing Plan Read More »
These days, customers expect simple, easy ways to learn about your brand or product. To meet expectations, you need to reach your customers on a variety of platforms. A website alone won’t do it; you need to engage customers through multi-channel marketing.
How To Integrate Email Marketing With Your Blog And Social Media? Read More »
In the quest to increase sales and traffic to the website or simply generate awareness of product/service, companies are implementing Email marketing. Email marketing is one of the simplest and most effective forms of one-to-one communication. To get the most from your email campaigns, here’s a list of things that you should avoid in Email
10 Common Mistakes To Avoid In Email Marketing Read More »
Creating winning content for emails on mobiles is not just about crafting exceptional content fit for your specific reader but about ensuring that the content is customized for the shrinking screens of the 4.7-inch handhelds and not the 9-inch laptops or even larger desktops. Not to mention creating something good for the shrinking attention spans.
The 13 golden rules of creating winning content for mobile emailers Read More »
When marketers(clients) connect with us they have many concerns and queries about email marketing. They are still contemplating about using email as a marketing tool to expand their business and create a brand presence. So, we thought of sharing some FAQs making it easier for our prospects and customers to decide and choose email marketing
10 Most Frequently Asked Questions About Email Marketing Read More »
You have collected a whole lot of data about your customers. Scampering through this data won’t help. Decode the data; utilize it creatively and intelligently for varied email campaigns. Through the information that your customer has shared you can decipher many aspects about them. Emails aren’t just a medium to plainly give information. They should
Sending Emails In The Moments That Matter Read More »
We all know it by now that emails are a great way to reach your target audience. If you wish to craft emails that lead to click throughs and conversions, you need to know your audience, their interests and preferences. Once you know what appeals your audiences, convert this vital information into an email that
Email Optimization Checklist That You Can Use Read More »
Like the human body, an effective email relies on a series of high-functioning components to thrive. Any weakness in the system takes a toll on the entire body. It’s the same with your emails. If the subject line is weak or the links are broken, your email can flat line.
The Anatomy Of An Optimized Readable Email Read More »
You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it can have a negative impact on your delivery rate. A high
How To Manage Email Bounces Read More »
Every $1 spent on email marketing gets a return of $45 to $50. This study was conducted by Experian and it certainly isn’t a surprising revelation that email marketing is the best interactive way to communicate with your customers. Email newsletters are the most popular platform to personalize communication with customers and an effective form of
Newsletters are the Goldmine you have been looking for Read More »
