Email Marketing Basics

How many emails is too many? Email frequency decoded

Leave a Comment / Email Marketing Basics / Lisa Furgison

In its survey on the reasons people unsubscribe from permission emails, HubSpot found Email Frequency topped the list. So how do businesses determine the perfect balance of promoting their brand without annoying customers? It starts with understanding what customers want. From baseline preferences to customization In a Return Path study analyzing the correlation between email […]

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Things that make subscribers instantly close your email

Leave a Comment / Email Marketing Basics, Email Marketing Tips / Rashmi Malapur

I heard my colleague saying, “I don’t have a clue why this mailer was sent to me, I didn’t even subscribe to it.” Often we open an email and instantly close it. Why do we do it? Isn’t it such a waste of time to open emails that are totally irrelevant to you? Online marketers

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Mistakes most people make with email marketing

Leave a Comment / Email Marketing Basics / Rashmi Malapur

You design the best email in the world and curate impressive content. But, while delivering the message and framing an email marketing strategy you make some obvious email marketing mistakes. All your efforts will go for a toss if you don’t focus on how to deliver the message that you created for your customers? These

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3 things to make Email Marketing work for you

Leave a Comment / Email Marketing Basics, Email Marketing Tips, Email Subject Lines / Juvlon

Email Marketing not working for you? Have you been sending the standard email format month on month to all your audience? How can you keep their interest levels up? What should you do when your readers never open, read or respond to your email? Here are a few thoughts.

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5 reasons why Email Marketing is so special

Leave a Comment / Email Marketing Basics, Email Marketing Tips / Juvlon

Every time we have introduced ourselves to someone and said we do Email Marketing we get raised eyebrows. We hear people say, isn’t Email Marketing outdated? Hasn’t SPAM, Twitter, Facebook killed email yet? Isn’t mobile the in thing and Email passé? So we at Juvlon are not surprised at the skepticism that Email Marketing receives.

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Tips to Warm-up your IPs

Leave a Comment / Email Marketing Basics, Email Marketing Tips / Ravi Iyer

Regular yoga practice helps us maintain our health and maintaining IP reputation will help in successful email marketing program! Sending bulk or mass emails from ‘cold’ or new IPs may harm IP reputation. To avoid this you need to warm these cold IP address up gradually so that International Service Providers (ISPs) mark them legitimate.

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A Quick Recap – [Webinar] Contributors to successful Email Marketing Campaigns

Leave a Comment / Email Analytics, Email Content, Email Marketing Basics, Email Subject Lines / Smita More

I delivered a webinar to discuss the ingredients of successful Email Marketing Campaigns. This blog is a quick recap of this webinar. Email Marketing means delivering professional communications to relevant and targeted audience and this communication contains useful and relevant content for your audience. We saw few statistics of how some of the contributors help

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How to use Google Analytics to measure your Email Marketing Campaign

Email Analytics, Email Marketing Basics / Smita More

Google Analytics offers a set of easy-to-use and highly effective tools which can dramatically improve the performance measurement of an email campaign. To start with, email marketers need to define a goal of tracking their campaigns. In addition to knowing the amount of leads and conversions generated from a single email marketing campaign, tracking with

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Pre-headers cannot be ignored

Leave a Comment / Email Automation, Email Marketing Basics, Email Subject Lines / Smita More

A pre-header is the text following the subject line when an email is previewed. When you look at an inbox, much of what you see is pre-header text. While subject lines are unpreventable, pre-headers also play equally important role in increasing email open-rates. Pre-header gives you an opportunity to stay ahead of the crowd.

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5 Best Practices for Planning and Executing an Email Marketing Campaign –Article review

Leave a Comment / Email Analytics, Email Content, Email Marketing Basics, Responsive Email / Smita More

Email marketing is the flavour of the season and every company, small or large, is beginning to appreciate the importance of setting up a customized email marketing campaign. CMS wire recently came out with an illuminating article (How to Plan an Email Marketing Launch by Pierre DeBois @ZimanaAnalytics) on five dynamic best practices for planning

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