With so many brands wooing customers and drawing their attention, it’s tough to make a mark. In a monopolistic market, there is a close competition and products/services are differentiated on the basis of distinct packaging and promotional techniques.
Email Personalization Challenges Read More »
As a business owner, you might have to build your email list for a long time. But how many leads do you manage to add to customer list? Well, it is a tough one right? In order to convert your leads into customers, you need to nurture your leads so they stay connected, build their
Step By Step Guide To Nurture Leads With Autoresponder Email Series Read More »
These days, customers expect simple, easy ways to learn about your brand or product. To meet expectations, you need to reach your customers on a variety of platforms. A website alone won’t do it; you need to engage customers through multi-channel marketing.
How To Integrate Email Marketing With Your Blog And Social Media? Read More »
Most marketers promote their business through both social media and email. According to a MarketingSherpa survey, 75% of social media users said that email is the best way for brands to communicate with them. Also, social media helps you grow your brand awareness. But, Social media engagement (likes & follows) never helps you to increase
How To Turn Your Social Media Followers Into Email Subscribers Read More »
Many small business and startups worry about the branding of their company. They often get confused as many marketing channels are available at their fingertips. You cannot ignore the importance of email marketing that still ranks among top numbers. Hence, a good email marketing strategy is must for any business.
Email Marketing Tips For Startup Read More »
Creating winning content for emails on mobiles is not just about crafting exceptional content fit for your specific reader but about ensuring that the content is customized for the shrinking screens of the 4.7-inch handhelds and not the 9-inch laptops or even larger desktops. Not to mention creating something good for the shrinking attention spans.
The 13 golden rules of creating winning content for mobile emailers Read More »
Every small business wants to grow and maintain its contact list, but what do you do about contacts that don’t seem interested in your emails anymore? When contacts go from clicking through your emails to ignoring them, it’s time to wake up these dormant contacts through re-engagement emails. A re-engagement email campaign is designed to
4 Emails You Can Use to Re-Engagement Inactive Contacts Read More »
Marketing develops a connection with the audiences, inspires them to engage with the brand, which leads to a purchase. Thus, marketing is all about connecting, engaging and converting. In this entire process, you cannot lose touch with customers, especially in a highly competitive market environment. Emails, particularly transactional emails play a crucial role in this
How To Get More From Your Transactional Emails Read More »
Within milliseconds, your email subscribers decide if they want to engage with your email. And most (about 94%) of what they check out as soon as they open your email is about its design. An email’s design plays a big role in getting it read and clicked, yet many email marketers don’t send emails that
Tips To Design Visually Appealing Emails Read More »
An average person gets around 90 emails a day, and yours is just one of them. Unless your email manages to grab their attention, it will just sit in their inboxes, unopened. And possibly get moved to the trash as well, without ever being read. So what does it take to make your emails stand
How To Make Your Emails More Persuasive Read More »
