Email Strategy

Email Marketing Goals To Set For 2019

With each passing year, the importance and relevance of email marketing has increased. In fact, it’s the most effective way to communicate with your clients as they prefer to receive communication from brands through emails. Approximately 2.8 billion people worldwide use email as a digital communications tool and email marketing typically has an ROI potential of 4400 percent. When used

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Email Marketing To Millennials: Tips For Better Results

The most challenging section of the society to target using emails is millennials. They are tech-savvy and know what they want. Many marketers are struggling to connect with millennials in a meaningful way keeping both revenue and growth in mind. According to research, 44% of millennials reach for their phones to check email as soon

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How To Create An Email Marketing Calendar For 2019

Email marketing is the highest ROI-generating marketing channel. It’s a well-established stat that for every $1 spent on email, the average return expected is $44+. But to get such returns from email marketing, you need to be strategic about your email campaigns. For example, if you want to get more business around Christmas, you can’t

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How to Use Email Marketing to Build Brand Awareness

Emails have always been a marketer’s go-to tool. It is an effective channel for building your brand image and keep customers engaged. 82% of marketers consider email as the most effective channel to market content and improve lead nurturing and conversion rates. Planning an effective email marketing strategy plays an important role in creating awareness

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Top 10 Email Marketing Tips For Financial Services

Connecting with customers and assisting them in their journey with your business becomes easier with emails. Planning an email marketing strategy for financial services is a tough task as these emails are a lot more professional than the e-commerce emails. Financial services across the globe are implementing new ideas and strategies for winning more customers.

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How E-Commerce Stores Can Get Direct Sales With Emails

The retail e-commerce sales in India will hit the $32.70 billion mark this year. So, with the right preparation, Indian retailers can sell a lot to the ever-so-growing audience of the digital-savvy Indian buyers. But to hack into this online buying-friendly demographics, retailers need to choose the right digital marketing channels — emails, for instance.

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