You’ve done everything to build a list of subscribers/ customers, but still, some customers choose not to engage with your brand. They are passive and don’t respond. In fact, 22.5% of your email database decays every year. There are various reasons why some customers choose not to engage; either they’ve changed jobs, abandoned the email […]
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Repurposing content (or using or sharing the same content over different channels) doesn’t just save time and effort for content and marketing teams but also helps leverage the same content multiple times. But according to Curata, only “29 percent of leading marketers systematically reuse and repurpose content.” Which means most of the companies fail to
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Email marketing is one of the most dynamic fields, where new methodologies or strategies are being implemented every day. But one factor remains constant- building and maintaining customer relationships. One of the most important factors on which the success of your email campaign depends is your email click-through rate. Through this parameter, you know whether
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The major goal of a business website — whether it’s a B2B, B2C, or an eCommerce company — is to get conversions or sales. And when it comes to assisting conversions, the email marketing channel is one of the most effective channels. Many companies use the email marketing channel to improve their conversions. For example,
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Email campaigns don’t last till just one single email. No marketer stops at sending only one email. The first mail is followed up by a few emails and this is an attempt not to just get noticed but, to generate the response defined as the per the email strategy. But, isn’t the failure to get
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Artificial intelligence has the potential to transform almost every industry. It is changing the whole scenario of the business marketing. Almost every business, be it small medium or large is integrating the email marketing strategy in their businesses. Email marketing campaigns are a great way to improve the sales and generate the new leads. Digital
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Email marketing is considered as one of the most effective strategies in any marketing plan. It not only has the power to connect you with your audience and increase your ROI but also can boost your website traffic and search rankings. Confused? Well, you read it right! So how to use email marketing to boost
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Ever received an email with a no-reply email address? We all do. So how does it feel to receive an email from this address to which you cannot reply? Well, these email addresses look very unwelcoming. Hence chances are that they are mostly unsubscribed or sent to trash without opening them. Sending an email from
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The customer is not interested in your products/ services or brand; without a reason. Give your customer that reason to be driven towards your brand. Routing your customer towards a purchase is the skill of a marketer. To chalk down this route you should observe your customers’ behavior pattern. The prerogative of an email marketer
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Interactivity is taking emails to a whole new level. Why do we need interactive emails? According to the research by US consumer device report, customers decide whether your emails are attention-worthy or not in just 0 to 3 seconds. This is a very short period of time to attract a customer and engage them in
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