Gone are the days of ‘randomness’ in marketing. Now comes the age of finding method in the randomness. Initially, marketing was more like broadcasting about your brand and its offerings, randomly on a mass scale and people who got interested would then probe more and if convinced bought products/services.
Email Remarketing Strategies For E-Commerce Read More »
According to marketers, email has a median ROI of 122% – over 4x higher than other marketing channels like social media, direct mail, and paid search. Also, 89% marketers say that email is their primary channel for lead generation.
Email Marketing Trends To Follow In 2018 Read More »
The first rule of any business is to retain customers and build a loyal relationship with them and thereby avoid customer acquisition costs. Customer retention is an art in which few businesses are successful. Sending only those emails to customers which they read and take the desired action is very difficult.
Types Of Emails That You Should Send For Customer Retention Read More »
Email Marketing has been a marketer’s go-to tool to engage potential and existing customers, one-on-one. But did you know that customers no longer look forward to your emails?
The Future Of Email Marketing – AI Read More »
Stories are embedded in our memory since they are a part of our childhood. Using story forms is the most endearing way to hook your audiences, sustain interest and create memories. Have you ever thought about incorporating this age-old form of communication in your email marketing campaign? If not, you should, because we believe it
How Can You Create A Series Of Emails To Generate Curiosity? Read More »
“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin. Can you give me two reasons why should a subscriber open your email, when you know that his or her inbox is an open battlefield for marketers to grab attention? If you cannot find a reason, then you have
How To Woo Your Inactive Email Subscribers Read More »
It takes a savvy digital marketer to navigate the changes that have occurred in email marketing in recent years. While some critics claim that email is dead, statistics show a much different picture.
Build Successful Email Campaigns In The Advanced World Read More »
Summer calls for fresh ideas, fresh products, fresh drinks and fresh sales! Apart from the chillers, breezy dresses, pastel colours and water parks, summers pack a whole lot of punch in terms of shopping. The Summer Sales. From the Amazon’s Great Indian Sale to Flipkart’s Big 10 Sale. Summers these days are all about looking
Hot Summer-End Email Marketing Strategies Read More »
The days of ‘spray and pray’ marketing have gone. Marketers now accept the fact that targeted email marketing campaigns give enormous returns. A study conducted by Econsultancy/Adestra Email Marketing Industry Census in 2017, reveals that 73% of companies, rate email marketing as ‘excellent’ in terms of return on investment even if the budget allocated to
It’s Time You Assess Your Email Marketing Strategy Read More »
There is a fierce competition for attention in your subscribers’ inbox. Now is the perfect time to make your emails effectively deliver more value for your business and brand. Segmentation is a seemingly simple but extremely powerful mechanism. Email marketing segmentation might seem like an entry-level strategy for veteran email marketers but you’d be surprised
Segmentation Strategies In Email Marketing Read More »
