If you’re like a lot of small businesses, email marketing will play an important role in your promotion plan for arranging different kinds of ‘SALES’. With email marketing, you can create a series of timely messages to announce your sale, remind people about important dates and occasions, and thank people for shopping, along with additional […]
The Art of Discounts : Part II Read More »
Your customer seems to be leaving the shopping cart. So, how to do you plan to get him back? Or a customer hasn’t shopped for too long; what can you do to pull him back to your website? In such and many cases triggered emails can be effective as they lead to: More customer engagement
Triggered email strategies for customer retention Read More »
Email marketing accounts for over 7% of all e-commerce transactions, making it one of the most effective digital marketing channel. Despite email being around for over 21 years, we’ve never had the opportunity to segment and personalize email marketing at the scale we can today. With behavioral-triggered email marketing and the ability to segment customers
The Art of Discounts : Part I Read More »
Brands and marketers love events to promote themselves, their products and services. And why wouldn’t they? Events let you seek new customers, interact with them, understand their needs and feedback to improve your offerings further. Events and shows give brands a real time feel of the market and their target customers.
Use Emails to Promote your next Event Read More »
To succeed in the travel industry, you need to keep your customers happy and engaged throughout their experience: from that first email touch point, through booking their first trip, even as they’re posting glowing reviews about your company. There are many factors that contribute to a successful travel campaign, as technology continues to raise consumer
Tourism : Increase customer loyalty through Email Marketing Read More »
Seasonal profits are only as good as the marketing businesses do to promote their products and services, and with an average 4,300% return on investment, email is still king. Here are four email campaigns to help boost summer sales.
Email marketing to capture End-of-Summer Sales Read More »
A desperate attempt to grab the attention of your customer in a misleading way can upset and turn away your customer forever. If you’ve engaged in such a strategy you’ve compromised your brand value. Some email marketing strategies take this wrong path. The world of email marketing is getting intensely competitive. Why should customers open
Steer clear of these Email Marketing strategies Read More »
OK let’s face it. Getting new customers is way more tedious than winning back your old existing ones. Going about exploring new shores is not only time consuming but less efficient too. Time and again, marketing gurus have stressed upon the importance of retention and re-engagement. So, how do we go about it? Win back
Planning a re-engagement campaign? 4 Tips for a successful Win-back! Read More »
Email marketing builds your ecommerce business Email marketing for ecommerce business does more than just driving sales. It builds relationship with your customer, which ensures business now and always. It’s your long term plan to create, build and grow business. We conducted a webinar where we shared vital points on how email marketing can be
Webinar Review: Boost your ecommerce business with email marketing Read More »
Is Your Email Marketing Campaign Effective?The world of email marketing is exciting for any e-commerce company as it’s the simplest way to reach customers at the right time in the most effective manner. But, most e-commerce companies send mailers to trigger a purchase. So how can our email marketing campaigns be unique so that the
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