Creating winning content for emails on mobiles is not just about crafting exceptional content fit for your specific reader but about ensuring that the content is customized for the shrinking screens of the 4.7-inch handhelds and not the 9-inch laptops or even larger desktops. Not to mention creating something good for the shrinking attention spans.
The 13 golden rules of creating winning content for mobile emailers Read More »
In a survey by Chadwick Martin Bailey, 47% of respondents said they decide whether to open an email based on the subject line alone. That’s a lot of pressure for just a few words, but subject lines that use some combination of personal, relevant, funny, timely and provocative can significantly increase your email open rates,
30 Successful Subject Lines for your emails Read More »
Enticing your audience to engage with your marketing content is a common struggle, especially when it comes to email marketing. After all, an email is only as good as its subject line. With fewer than five seconds to convince a recipient to open an email instead of deleting it, you need to give your email’s
Write irresistible Subject Lines for email Read More »
Email Marketing not working for you? Have you been sending the standard email format month on month to all your audience? How can you keep their interest levels up? What should you do when your readers never open, read or respond to your email? Here are a few thoughts.
3 things to make Email Marketing work for you Read More »
Do you 🙂 when you see an emoji in an email? The use of emojis, icons and symbols has become a hot topic in email marketing. Some brands are all for emojis, while others see them as unprofessional.
Should Your Email Have Emojis? Read More »
I delivered a webinar to discuss the ingredients of successful Email Marketing Campaigns. This blog is a quick recap of this webinar. Email Marketing means delivering professional communications to relevant and targeted audience and this communication contains useful and relevant content for your audience. We saw few statistics of how some of the contributors help
A Quick Recap – [Webinar] Contributors to successful Email Marketing Campaigns Read More »
A pre-header is the text following the subject line when an email is previewed. When you look at an inbox, much of what you see is pre-header text. While subject lines are unpreventable, pre-headers also play equally important role in increasing email open-rates. Pre-header gives you an opportunity to stay ahead of the crowd.
Pre-headers cannot be ignored Read More »
Only 8% of companies and agencies have an email marketing team. Email marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. (Mark the Marketer)As the scope of email marketing grows, the benefits of having a dedicated email marketing expert should not be underrated. Juvlon has created a 20
20 Point Email Checklist (Infographics) Read More »
E-mail is one of the strongest marketing tools to increase sales and generate awareness. With the boom in technology, e-mail marketing is every marketer’s favorite. E-mail marketing allows you to engage with the consumer on a one-to-one level, moving the conversation about business to a more personal environment – ‘the in-box.’ However, the biggest challenge
5 things to avoid in E-mail marketing Read More »
Promotional emails can attract new customers, retain loyal customers, and rack up sales. “Promotional emails can inform subscribers about special deals, new product offerings, and programs that could be of interest to them,” Alli Heinz, email marketer for online office supply store, Shoplet, says. What makes a promotional email effective? Good question. To get your
6 Keys to an Effective Promotional Email Read More »
