SMS Marketing

In case you haven’t heard, communication has gone mobile. 91% of adults have their mobile phone within arm’s reach 24/7 and when they get a text message they open it around 95% of the time. Businesses hosting an event can leverage these facts to increase attendance and improve engagement during the event by implementing SMS […]

SMS Marketing is a highly ignored goldmine of one-to-one communications, especially in retail. Emails have always been regarded as the most personal channel of pitching to your consumers, but the fact that text messages have a 98% open rate, as against that of email which stands at a 20% open rate, is quite a staggering

Unlike promotional text messages, which are advertisements attempting to sell a product or service, transactional text messages are notifications, reminders, alerts or receipts sent to customers whose behavior triggered them. In most cases, the customer’s behavior triggers an immediate response: making a purchase triggers a text message receipt, or changing a password triggers a text

Most marketers know that text messaging is the most widely and frequently used feature on a smart phone, with 97% of adults using it, according to the Pew Research Center. But not all businesses are taking full advantage of the innovative ways that text message marketing, also known as SMS marketing, can be used to

SMS marketing is the most personal way to reach your customer. It grabs your customer’s attention instantly and is the most efficient way of communication. Return of Investment is high because, sending text messages in inexpensive, easy and direct. Almost everyone is mobile now and text messages reach faster than email and print media.

Customer service is vital from the point of view of keeping your customers updated about your products and services, providing assistance when they hit roadblocks or even helping them set up events and seeing through it till the end. So where does SMS come into picture here?

SMS marketing has evolved and today it’s rather interesting to see how marketers are envisioning its future. SMS marketing is like branding activity where you send a message to your customer in a manner that would elicit the desired response. SMS marketing companies can design a response that they wish from the customer through intelligent

Promotion through SMS has emerged to be an important aspect of marketing. Although most effective than any other form of marketing, this channel still hasn’t been explored to the fullest. Being accessible at a single touch, SMS marketing has proved to be the sharpest form of communication media, even in customer service.

Are you considering text message marketing for your business? If so, you probably have some questions about it. To help you research the topic, here are ten frequently asked questions about text message marketing, also known as SMS or short message service marketing, to get you started:

On a usual busy morning Rachel was travelling to her plush boutique, when she received an SMS about an event organised for young students, which was totally irrelevant to her. It struck her like a thunderbolt that SMS campaigns launched by her own boutique never really checked customer profiles before texting messages to them. No