The success of your SMS campaign lies in minute details, you miss them and it will not get you desired results. Consumers prefer marketing messages to be sent through SMS and statistics says it all.
What Should You Check Before Deploying Your SMS Campaign Read More »
You’ve created the perfect email, and now you’re ready to send it to your customers. You’ve checked the message, made sure the links work and proofread it several times. While many people hit the send button at this point, there is one more step you should do first: A/B testing.
A/B Testing Tips For Your Next Email Campaign Read More »
Did your email campaign results plummet steadily over the last few months? Are your customers going dormant? Then it’s time to wake them up! Email marketers lose about 25% of contacts from their list every year. That said, re-engagement campaigns are a given necessity.
Frequently Asked Questions About Re-engagement Campaigns Read More »
Ever wondered why Nokia still has a huge loyal fan following in spite of it being a Finland based company? Why is Nestle reining the markets in India? They adapted. To what? The local trends, tastes, choices and gave people what they wanted to see, hear and read. Global brands have local offices, with local
Localize Your Emails for Better Engagement Read More »
If you’re like a lot of small businesses, email marketing will play an important role in your promotion plan for arranging different kinds of ‘SALES’. With email marketing, you can create a series of timely messages to announce your sale, remind people about important dates and occasions, and thank people for shopping, along with additional
The Art of Discounts : Part II Read More »
You can have a high qualified and targeted email marketing campaign, but if you do not have the right number of people to send it to, you will never continue to gain the results you were getting before. Successful email marketing generally starts with having the right database of your customers. Given here are the
Guest post: Gain qualified leads through Email Marketing Read More »
In the world of digital marketing emails are a powerhouse and a lynchpin. They accelerate the rate of conversion and generate higher sales. There are many benefits of email that can lead a marketer to maximize returns from digital marketing.
Email is here to stay for long Read More »
Throughout the last few posts, we have learnt about how creatively, emails can be crafted to entice the reader. Emails are highly personal form of communications and they need to maintain that personal touch through design and prose. Many brands out there are doing a great job at communicating their intended message in the most
Emails that won us over completely! Read More »
Email campaigns for retailers are specifically about 3 things – increase sales, fuel engagement and strengthen the brand value. Retail is by far the most competitive sector to do business as competitors are a plenty and they don’t run out of ideas. Creativity coupled with passion is what creates a winning situation for retailers while
Let your Email do the talking retailers! Read More »
While the act of sending an email is fairly simple, there are some complicated rules that govern email marketing. Depending on where your subscribers are, there are certain rules you have to follow, particularly when it comes to opt in requirements.
Mastering International Opt In Requirements for Email Read More »
